Start an on-line Marketing Business

social media training

Develop your on-line marketing skills!

START DATE AND TIME:
Tue, 15th January 2019
1900-2100
DURATION:
10 weeks
Code:
CL095
Full fee:
£105
Concessionary fee:*
£90

TUTOR:

David Soanes

Address

PACA Adult learning, Chalky Road
View map

Develop your on-line marketing skills!

COURSE CONTENT

How, why and what people advertise online. Advantages of online marketing over print, radio and tv. Software and hardware needed. Canvassing for business by phone, email and flyers. Advertising your services online. Pricing jobs. Creating campaigns with Google, Bing and Social media. Getting paid on time.

Legal structure: sole trader, partnership and limited liability company. Business name

Contract law – Consumer contracts, rights and obligations, distance contracts regulations

Terms of business and invoicing

Pricing jobs

Credit terms

Accepting payments via cards, Paypal etc

Pitfalls of offering credit

Customer service

Job specifications, quotation form. Payments of deposit and progress payments

Choosing broadband and mobile telephone provider

Domain name registration and hosting

DNS Records – A, CName, TXT, MX

FTP accounts and FileZilla, Cyberduck

File Explorer, Putty

SSH commands

CLI

File permission issues

Choosing Windows 10, Apple iMac

Hosting a website and business email address

Building websites with WordPress, Drupal and Joomla,

HTML5/CSS3 websites & Blogger blogspot websites

Pros & cons of php/mysql, html/css

Installing SSL certificate

Free Hosting with AWS and AZURE

Installing cpanel and plesk

Choosing a good webhost

Apache, IIS and Nginx web servers

Linux/ Windows Server

Local Server. LAMP, MAMP
Bitnami

Optimising landing pages

Speeding websites running on Php/MySql.

Prospecting customers. Advertising, seeking appointments over the phone, email marketing

GDPR regulations

Listing in google and Bing maps

Office 365

Advertising in Google, Bing and Social Media

Search engine optimisation

Photoshop creating and editing images

Image banks – free and paid

WordPress plugins

eCommerce plugins

Yoothemes

Rocketthemes

StudioPress

WooThemes

Integrating PayPal, Stripe and other payment gateways

Blogger blogspot themes

Screen sharing with software like GoToMeeting, Team Viewer

COURSE AIMS/OBJECTIVES

  • Build websites in WordPress/Drupal/Joomla/Html/css.
  • List a business in ‘Google My Business’, Bing places, Apple Maps
  • Advertise with Google, Facebook and social media
  • Search engine optimisation
  • Acquire and retain customers; price jobs, getting leads using phone & email, advertising on Gumtree etc. Sub-contracting work. Pricing jobs

TEACHING AND LEARNING METHODS

Hands-on use of software and hardware in small groups and one-on-one tuition. Course hand-outs


COURSE LEVEL/ENTRY REQUIREMENTS

Minimum of GCSE or A Levels. A background in Science, Maths or IT would be an advantage. Prior knowledge of Windows, Linux, MacOS and using Microsoft Office application is desirable. Experience in image editing Software like Adobe Creative Suite is desirable.


HOW PROGRESS IS CHECKED DURING COURSE

Tests and practice sessions. Projects to complete


EXTRA STUDY OR PRACTICE REQUIRED AT HOME

Watching YouTube videos, Udemy, Linkedin Learning and reading relevant subjects online. Course handouts.


MATERIALS YOU WILL NEED TO BRING TO THE COURSE

Recommended:

Your mobile phone with current connection to mobile phone company.

A laptop or tablet with Bitnami WordPress, Joomla or Drupal installed.

Register for free accounts with Azure, AWS and Office 365 Business Premium or outlook.com

Install Filezilla FTP client or Cyberduck on your laptop/ tablet

Register for a free trial with Adobe and install Photoshop and / or Dreamweaver

Install Text editor TextWrangler , Coda CoffeeCup

Read Joomla 3 Explained,

WordPress: Visual QuickStart Guide

Register a cheap domain and buy cheap shared hosting

USB data stick to save your work


WHAT CAN I DO NEXT?

Work as web developer, web content editor, digital marketing executive, web master, web content administrator. Attend advanced courses on digital marketing, SEO and web development in Universities

Share this page!

Leave a Reply

Your email address will not be published. Required fields are marked *

TOP