Social Media

social media training

Learn how to use social media channels effectively to raise your on line visibility.

START DATE AND TIME:
Tue, 24th September 2019
1900-2100
DURATION:
5 weeks
Code:
CL125
Full fee:
£60
Concessionary fee:*
£50

TUTOR:

Meghan Fenn

Address

PACA Adult learning, Chalky Road
View map

Learn how to use social media channels effectively to raise your on line visibility.

COURSE AIMS/OBJECTIVES

  • Use specific social media channels that are relevant for your business – this may be more than 1 social channel
  • Create and manage your social profiles and posts
  • Generate content that will be valuable to your audience and that will convert
  • Use Hootsuite, a social media mangement tool
  • Use mobile social apps such as Twitter, LinkedIn and Facebook pages app
  • COURSE CONTENT

    The course will focus on the main social media marketing channels used for business – Facebook Pages, Twitter, LinkedIn and Instagram. It will include social media strategy, profile management, planning, content generation, engagement and scheduling. Throughout the course you will develop your social media marketing strategy which you can implement as we progress.


    TEACHING AND LEARNING METHODS

    Presentations, examples, hands-on activities, pair/group work, demonstrations.


    COURSE LEVEL/ENTRY REQUIREMENTS

    Attendees should have a basic knowledge of how to use a computer and a mobile phone. They will likely be using social media already but it is not required


    HOW PROGRESS IS CHECKED DURING COURSE

    Tasks will be set and we can re-cap at the start of each session to see how everyone is progressing.


    EXTRA STUDY OR PRACTICE REQUIRED AT HOME

    Attendees can explore their social platforms outside of the course sessions, practise posting, and build on their plans/strategy


    MATERIALS YOU WILL NEED TO BRING TO THE COURSE

    Laptops and phones but it’s not required.


    WHAT CAN I DO NEXT?

    Learn SEO (Search Engine Optimisation). A workshop that covers important and useful SEO activities that can be done by business owners who have websites. The course is for business owners who hav websites and compoany employees who hold a marketing or IT role and are responsible for their company website.

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