Advertising with Facebook, Twitter, YouTube and LinkedIn

marketing and seo

Develop your Social Media skills and create focused social media campaigns!

START DATE AND TIME:
Thu, 17th January 2019
1900-2100
DURATION:
10 weeks
Code:
CL096
Full fee:
£105
Concessionary fee:*
£90

TUTOR:

David Soanes

Address

PACA Adult learning, Chalky Road
View map

Develop your Social Media skills and create focused social media campaigns!

COURSE CONTENT

Course outline:

Creating business accounts with above social media

Targeting & optimising by location, gender and age

Optimising landing pages

Value of creating coordinated campaigns with Google & Bing

Pausing campaigns

COURSE AIMS/OBJECTIVES

  • How to create focused social media campaigns with Facebook, Twitter, YouTube, LinkedIn, Pinterest, Instagram
  • Create the accounts.
  • Target your audience
  • Optimise budgets
  • Measure results

TEACHING AND LEARNING METHODS

Hands-on use of software and hardware in small groups and one-on-one tuition. Course hand-outs


COURSE LEVEL/ENTRY REQUIREMENTS

Minimum of GCSE or A Levels. A background in Science, Maths or IT would be an advantage. Prior knowledge of Windows, Linux, MacOS and using Microsoft Office application is desirable. Experience in image editing Software like Adobe Creative Suite is desirable.


HOW PROGRESS IS CHECKED DURING COURSE

Tests and practice sessions. Projects to complete


EXTRA STUDY OR PRACTICE REQUIRED AT HOME

Watching YouTube videos, Udemy, Linkedin Learning and reading relevant subjects online. Course handouts.


MATERIALS YOU WILL NEED TO BRING TO THE COURSE

Recommended:

Your mobile phone with current connection to mobile phone company.

A laptop or tablet

Register for free accounts with Azure, AWS and Office 365 Business Premium or outlook.com

Create accounts with Facebook for business, Twitter, YouTube, LinkedIn, Pinterest, Instagram

Install Filezilla FTP client or Cyberduck on your laptop/ tablet

Register for a free trial with Adobe and install Photoshop and / or Dreamweaver

Install Text editor TextWrangler , Coda CoffeeCup

Read Joomla 3 Explained,

WordPress: Visual QuickStart Guide

Register a cheap domain and buy cheap shared hosting

USB data stick to save your work


WHAT CAN I DO NEXT?

Work as web developer, web content editor, digital marketing executive, web master, web content administrator. Attend advanced courses on digital marketing, SEO and web development in Universities

Share this page!

Leave a Reply

Your email address will not be published. Required fields are marked *

TOP